A Non-Profit Retirement Home with an Honest Approach for a New Chapter in Life.
A website following AODA standards for accessibility, SEO, responsive design and a clear, easy-to-navigate interface for a 50+ year old user group. To compete with large corporations selling “paradises for seniors” using fake-looking stock images, we went in the opposite direction: show real life. High quality vintage-style photos were produced to present how vibrant, real people feel in the facility. It’s about your family member’s true well-being, after all.