A global product gets a dose of maple syrup.

Many companies just pack their US-branded communications and deliver it to Canadians’ doors. Schlage gave us a mission: “Help us unlock our potential in Canada.” Showing existing shots of uninsulated Californian homes with palm trees in the backyard wouldn’t be the right approach. New imagery was produced and a Canadian specific e-store was created to match our northern lifestyle. Welcome to Canada, Schlage. Welcome to smart marketing moves.