A Global Product Gets a dose of Maple Syrup.
Many companies just pack their US-based communications and deliver it to Canadians’ doors. Schlage gave us a mission: “Help us unlock our potential in Canada.” Showing existing shots of uninsulated Californian homes with palm trees in the backyard wouldn’t be the right approach. New imagery was produced and a Canadian specific e-store was created to match our northern lifestyle. Welcome to Canada, Schlage. Welcome to smart marketing moves.
Role: Concept, Photography, Consumer Web Design, Trade Portal, POS, Retail & Trade Print Collateral, Canadianization, Content Development