A revolutionary service. A fresh brand.

Resoil was developed as a response to new provincial regulations imposed against hydrovac truck operators. This created a need to research a groundbreaking state-of-the-art slurry recycling service. For the first time, slurry could be recycled conveniently with affordable dumping fees, no environmental remuneration costs and no long hauls to off-load trucks.

NGEN was challenged to develop a position and identity, so we told it like it is: Resources. Reused. Simplicity was key to create awareness for this new service. We developed new branding and a new website focused on the service benefits and delivered registrations and leads for follow up. SEO, SEM and fleet signage helped to drive additional traffic.

Role: Positioning, Branding, Identity, Microsite, Fleet Signage, SEO, SEM