Brand Identity for a Brand New Service
A revolutionary service. A fresh brand.
Resoil was developed as a response to new provincial regulations imposed against hydrovac truck operators. This created a need to research a groundbreaking state-of-the- art slurry recycling service. For the first time slurry could be recycled conveniently with affordable dumping fees, no environmental remuneration costs, and no long hauls to off-load trucks.
NGEN was challenged to develop a position and identity, so we told it like it is: Resources. Reused. Simplicity was key to create awareness for this new service. We developed new branding and a new website focused on the service benefits and delivered registrations and leads for follow-up. SEO, SEM and fleet signage helped to drive additional traffic.