ReSoil

Brand Identity for a Brand New Service

ReSoil

ReSoil

A revolutionary service. A fresh brand.

Resoil was developed as a response to new provincial regulations imposed against hydro-vac truck operators. This created a need to research a groundbreaking state-of-the-art slurry recycling service. For the first time, slurry could be recycled conveniently with affordable dumping fees, no environmental remuneration costs, and no long hauls to off-load trucks.

NGEN was tasked to develop a position and identity, and technology and communications to support their operations. Simplicity was key to create awareness for this new service. New branding and a benefit-focused website delivered registrations for follow-up. SEO, SEM and fleet signage helped to drive additional traffic. NGEN also developed an app that integrates functionalities for the Resoil sales team, dispatch customers and facility operators.

Positioning

Branding

Visual Identity

Brand Style Guide

Stationery

Fleet Design

Signage

SEO

SEM

Website

Operations App

ReSoil
ReSoil
ReSoil
ReSoil
ReSoil
ReSoil
ReSoil