Preparing the ground for solid foundations.

NGEN was presented with a unique opportunity - “Develop a community from the ground up”.

The parcel of land resided in an industrial area. NGEN performed a deep dive into what product would best gentrify the area. The study determined this development needed to have a contemporary urban appeal. This led to a series of modern Bauhaus inspired towns, a first of its kind for Countrywide. We gave the community a lifestyle filled with attitude along with a name that resonated with our main targets, (Otto means eight in Italian and a lucky number in the Chinese culture). A vibrant sales centre and a fully integrated campaign completed the marketing strategy, driving thousands of registrations to a VIP event and selling 100% at the grand opening. The sales centre was nominated for best sales centre.