Otto by CountryWide Homes

From Initial Sketch to Final Sale

Otto by CountryWide Homes

 Otto by CountryWide Homes

Preparing the ground for solid foundations.

NGEN was presented with a unique opportunity: Develop a community from the ground up.

The parcel of land resided in an industrial area. NGEN performed a deep dive into what product would best gentrify the area. The study determined this development needed to have a contemporary urban appeal. This led to a series of modern Bauhaus inspired towns, a first of its kind for CountryWide. We gave the community a lifestyle filled with attitude along with a name that resonated with our main targets (Otto means eight in Italian and is a lucky number in Chinese culture). A vibrant sales centre and a fully integrated campaign completed the marketing strategy, driving thousands of registrations to a VIP event and selling 100% at the grand opening. The sales centre received a nomination for BILD Awards’ Best Sales Office.

Product Research

Advising

Strategy

Branding

Identity

Microsite

Marketing Automation

Sales Collateral

Touchscreen

Signage

Presentation Centre

OOH

Renderings

 Otto by CountryWide Homes Otto by CountryWide Homes
 Otto by CountryWide Homes Otto by CountryWide Homes Otto by CountryWide Homes
 Otto by CountryWide Homes Otto by CountryWide Homes Otto by CountryWide Homes Otto by CountryWide Homes Otto by CountryWide Homes Otto by CountryWide Homes Otto by CountryWide Homes