50th Birthday – Celebrating the Performance of Being 50.
NGEN created a national promotional program for this rare milestone. The iconic Mustang was also celebrating its 50th anniversary, so we partnered with Ford for a convertible model giveaway. The campaign collected over 5,500 entries and generated a 12% spike in sales.
Let’s Be Friends Partner Program – Leveraging New Channels.
With an annual goal of increasing sales by 10%, NGEN was called to find a solution, which pointed to opportunities in the B2B channel. A relationship program was developed, allowing franchisees to partner with local mechanic shops to become their main source provider. And the results? Way ahead of the target.