Ivy Hall Estates by CountryWide Homes

Inspiration that is Top of the Class

Ivy Hall Estates by CountryWide Homes

Ivy Hall Estates by CountryWide Homes

Luxury deserves a more personal approach. Face-to-face, to be precise.

Challenged with a starting price of $4.5 million, this collection of exclusive homes required an innovative personal approach. A high-end brand was established to support price point and, instead of bombarding registrants with direct sales messaging, targeted e-communications were developed and deployed to high net worth buyers and brokers. The call to action invited these prospects to CountryWide’s head office for a one-on-one VIP presentation showcasing the feature benefits of this luxury project. This approach sold 30% of the development within the first month despite the ultra-high price point.

Strategy

Branding

Visual Identity

Microsite

Marketing Automation

Sales Collateral

Touch screen

Signage

Presentation Centre

OOH

Renderings

Ivy Hall Estates by CountryWide HomesIvy Hall Estates by CountryWide HomesIvy Hall Estates by CountryWide HomesIvy Hall Estates by CountryWide HomesIvy Hall Estates by CountryWide Homes