Erth Coverings

The Stone Age reshaped and polished for Modern Times.

ErthCoverings had years of experience, a solid product to market, and an appetite for growth. NGEN put all these elements together to prepare this emerging brand for their business expansion. A new, modern logo was developed alongside a new mission, vision, and market position. This was our comprehensive solution to enhance their digital presence and customer experience. When all resources are in place, growth comes naturally.


Role: Strategy, Market Positioning, Branding, Identity, Style Guide, Website, POS, Trade Print, Product Manual, Photography, Catalogue