From source to tap and back.
One of the largest infrastructure and construction companies in Canada needed to improve their web presence to maintain their leadership and to react to the public-private partnership’s ever-changing environment. Collaborating with the client, we realized an alignment for all their lines of business was necessary to convey their vertically integrated offering. This lead to the development of a halo position “From source to tap and back”, a tagline that continues to support their scale and scope of services.
Realizing that time is vital to senior corporate targets, we planned the Condrain user experience to be simple to navigate with minimalistic copy, showcasing their integrated services in a friendly, efficient, and visual manner, to secure the next step – dialogue.
Role: Discovery, Positioning, Photography, Website