Reliable Office Printers Campaign – Get You to the Game on Time.
Canadians work an average of 45 hours per week, with only 23% being satisfied with their work-life balance. An efficient printer can get you to your after-work life faster. We tied this idea to the Montreal Canadiens by sponsoring the team, exploring its sounds, colours and iconography as well as the “olé, olé, olé” chant and an integrated campaign to appeal to Quebec hockey fans.
Scan-tini Campaign – Bigger Isn’t Always Better.
The online and print campaign focused on industry-specific trade magazines and websites, plus marketing collaterals across all distribution channels. The launch of Canon’s 2nd generation Scan-tini was very successful and sales targets for its first year were quickly surpassed.