Canada’s Bridal Show

Letting Brides Be the Show

Canada’s Bridal Show

Canada’s Bridal Show

In the business world, there’s no such thing as happily ever after.

Canada’s Bridal Show has been the largest wedding exhibition in the country for 35 years. But, in today’s disruptive economy, there is a rule for established brands: adapt or perish. NGEN quickly realized that Millennial brides are now just a click away from finding everything they need from many digital players. To appeal to this target, we developed a complete repositioning and rebranding to align with today’s brides’ expectations: offer a rich experience, be multicultural and inclusive, embrace digital content, and make couples and brands feel like they are the centre of attention.

Strategy

Branding

Visual Identity

Website

Marketing Automation

Promotional Materials

Collateral

Signage

Presentation Booth

Media Planning

Digital

Radio

OOH

Canada’s Bridal ShowCanada’s Bridal ShowCanada’s Bridal Show
Canada’s Bridal ShowCanada’s Bridal ShowCanada’s Bridal ShowCanada’s Bridal Show