“Otto”, Meaning Eight in Italian. A Lucky Number in Chinese Culture.
An Impressive Number for Our Client.
When you have a strong concept and strategy, everything comes together. For this community, NGEN was involved since the first architectural sketches. Research suggested that the product and communications should have an urban-modern appeal.
Aesthetics inspired in the Bauhaus movement, bright colours and lifestyle filled with attitude, a contemporary sales centre, and a fully integrated marketing strategy all collaborated to drive thousands of registrations to a VIP event that sold all homes available in its first release.