We are an agency with a core focus: raise the bar for brands facing growing pains
Hello! We’re NGEN, and we are what you call an advertising agency. But we prefer to see ourselves as dialogue starters and good listeners. We strive to create relevance and consideration for brands looking to unlock their full potential.
We create relevance
for emerging brands
Our approach: we have
for everything we do
We must understand
Stand for something
Do something outstanding
And we do it with:
Proudly Canadian from all corners of the world
The saying ‘the sum of the parts is greater than the whole’ certainly applies to our group of well-versed communications professionals. We're proud to have a great mix of senior and youth, local and global, strategic thinkers and passionate doers, because it's the interaction of different experiences and cultures that can shape new points of views to create ideas that transform.
President & Business Director
Joe leads the team in providing strategic direction to emerging brands who want to realize their full market potential.
With over 25 years of experience in marketing, sales, supply management, technology implementation and process reengineering, his multidisciplinary and fully integrated marketing approach has enabled him to work with and re-shape some of the most notable lifestyle and development brands in today’s competitive landscape.
A natural-born workaholic that puts his heart and soul into his work while finding time to work on his home reno projects during his 36 hour day.
Joe is a marketing graduate of Seneca College of applied Arts and Technology and holds a SCMP designation from the Supply Chain Management Association of Canada.
VP of Operations
Dion co-founded NGEN after running his own boutique design agency with North America's leading companies as clients, including Canon, Computer Associates, Kia Motors, Apotex Pharmaceuticals, Schlage/Ingersoll Rand, Symbol Technologies, Hudson's Bay Company and Heinz. An honour graduate in visual communication design and photography from York University, he directs day-to-day operations of NGEN’s creative department, managing budgets, timelines and resources, keeping everything running smoothly, even his classic car.
New Business Strategist
Michael champions the core disciplines of strategy, creativity and business acumen. The consummate adman, with a proven track record for consistently developing and delivering results for clients such as Toyota, Sporting Life, Mazda, Jaguar, Land Rover, Carlsberg Beer and Casino Niagara. A devoted practitioner of integrated communications, a smart digital presence and the power of one-to-one marketing, he offers clients a unique perspective on marketing solutions and advertising best practices. Mike’s not being afraid to walk into a dark room and find the light switch.
Multi-award winning all-rounder with a bachelor in Advertising and Marketing, an MBA in Corporate Communications, and a recent graduate of Miami Ad School’s strategic planning program. Victor has been recognized with 30+ international awards and was nominated 1 of 20 new talents of the promo marketing industry. He has led creative for clients such as Honda, Renault, Volvo Trucks, Mondelez, Kraft, Caixa (Brazilian National Bank), Embratur (Brazilian National Tourism), Tim (Italian telecom leader in mobile services) HSBC and Electrolux. We thought Victor was a closet metalhead because he plays a 7 string guitar, but it turns out he has recorded 2 albums and was profiled by Guitar Player magazine.
With 9 years as a communications lecturer and 17 as a designer, Gildie is the definition of a creative media maven. She’s passionate and expert in digital design, content creation, branding, corporate identity and package design. She has taught over 1000 students in semiotics, marketing, font design, history of typography and design basics. She holds 2 national sporting records, speaks 3 languages, plays 4 types of recorders and has written and illustrated 5 children's books she’s too modest to have published. A non-stop learner, Gildie recently added to her skillset at OCAD, Red Academy and Hackeryou catching up on the latest UX/UI trends. This while running a tight studio, ensuring projects are on time and on budget, all the while being the most adored person in the agency.
Stephen heads up our IT department, turning great creative ideas into websites, eblasts, and interactive displays. After graduating from Carlton U with degrees in Computer Science with Honours and minor Mathematics he spent almost two decades in Europe before returning home to Canada to work on some of the top online retail brands in the country. Notably, he was included in the Top 10 Mathematicians in the country and admits to holding a Black Belt in the Martial Arts. Who are we to argue?
And our beliefs guide us in the constant search for clarity
Dream big, think hard.
You already have the no. Go for the yes.
Don’t follow the road. Build the path.
No shortcuts or the easy way. We are passionate thinkers in every step of the project.
Results are not an ending, but a journey.
Data is just data, unless we learn from it.
Ideas are worth paying for.
Ideas are the cornerstone to business success.
Ask even the dumbest question.
Because there are no dumb questions. ‘ What ifs’ are the motor for innovation.
The 40/40/20 rule.
40% we know, 40% we know we don't know. Together, we find the 20% and that’s the difference.
À la carte.
We believe in appropriate needs-based scalable solutions.
Keep it simple, nimble and focused.
We remove needless layers of bureaucracy with a flat structure, acting as a single strategic point of contact.
It doesn’t matter where, as long as it connects and engages people.
The original social platform. The others are tools to get there.
Where you have been shapes where you can go.
Our biggest reward is when our clients win.
The thumb principle.
In today’s mobile world, your thumbs rule. To be liked, you have to be quick and easy.
We respect, we mentor, we covet different points of view. Dialogue is the definition of our business.
We love sales.
A story well-told results in, guess what?
The last 3 feet.
At the point of sale, it’s a small reach for the consumer. But a crucial decision for the brand.
Relevance above it all.
What makes people tick? If the message is not pertinent to the target, it's useless.
Here are some brands that believe in our work
Brand and Category Experience
- Dealer Solutions Mergers & Acquisitions
- Kia Motors
- Mister Transmission
- Porsche Services Canada
- Construction & Infrastructure
- Aluminous Lighting Systems
- Conelco Group
- Coundrain Group
- DG Road Flushing
- Downsview Group
- Resoil Solutions
- Arten Developments
- AspenRidge Homes
- Brookfield Residential
- CountryWide Homes
- Denham Custom Design & Build
- Dunsire Developments
- GreenPark Group
- Ikore Developments
- Indesign Homes
- Lakeview Homes
- Marycroft Homes
- Pace Developments
- Parcel Developments
- Regal Crest Homes
- Remington Homes
- Rodeo Fine Homes
- Royalcliff Homes
- Sierra Corporation
- TerraFirma Homes Corporation
- The Conservatory Group
- Thornridge Homes
- TownWood Homes
- Trimax Developments
- Wycliffe Homes
Accolades & Industry Recognition
2019 | Canadian Business and Maclean’s - Growth 500 - Canada’s Fastest-Growing Companies
2019 | Summit Creative Award - Gold: 'Cartifacts - Print Advertising B2B Campaign', DSMA
2019 | Summit Creative Award - Silver: 'Rebranding and Repositioning', ErthCoverings
2019 | Summit Creative Award - Bronze: 'Logo Redesign', Nunu Educational Products
2019 | CHBA National Awards - Winner: 'Sales Office - Low-rise' for Urban North, Pace Developments
2019 | CHBA National Awards - Finalist: 'Signage & Logo' for Urban North, Pace Developments
2019 | CHBA National Awards - Finalist: 'Marketing Excellence Award for Urban North, Pace Developments
2019 | 39th Bild Awards - Winner: ‘Best Project Branding & Identity, Low-Rise’ for Urban North, Pace Developments
2019 | 39th Bild Awards - Winner: ‘Best Long Video’ for Observatory Hill
2019 | 39th Bild Awards - Finalist: ‘Best Project Branding & Identity, Low-Rise’ for Observatory Hill
2019 | 39th Bild Awards - Finalist: ‘Best Short Video’ for Urban North, Pace Developments
2019 | 39th Bild Awards - Finalist: ‘Best Digital Marketing Campaign’ for Urban North, Pace Developments
2019 | 39th Bild Awards - Finalist: ‘Best Digital Marketing Campaign’ for Observatory Hill
2019 | 39th Bild Awards - Finalist: 'Project of the Year, Low-Rise' for Urban North, Pace Developments
2019 | 39th Bild Awards - Finalist: 'Project of the Year, Low-Rise' for Observatory Hill
2019 | 39th Bild Awards - Finalist: 'People’s Choice Award' for Urban North, Pace Developments
2019 | 39th Bild Awards - Finalist: 'People’s Choice Award' for Observatory Hill
2019 | 39th Bild Awards - Finalist: 'Best International Project of the Year' for Gates of Edgehill, Dunsire Developments
2018 | 38th Bild Awards - Finalist: 'Best Overall Marketing Campaign' for CountryWide Homes
2018 | 38th Bild Awards - Finalist: 'Best Non-Sales Video' for CountryWide Homes
2018 | 38th Bild Awards - Winning Submission: 'Green Builder of the Year' for Dunsire Developments
2016 | 36th Bild Awards - Finalist: 'Best Direct Mail' for The Anchors, Dunsire Developments
2016 | 36th Bild Awards - Finalist: 'Best Sales Video' for Avenue on 7, Ikore Developments
2016 | 36th Bild Awards - Finalist: 'Best Sales Office - Small' for Otto, CountryWide Homes