It’s not just a home. It’s about the family’s heartbeat.
Pathways’ campaign was designed to speak to the paths that lead to what matters most to families who are looking to move-up to a new stage in their lives. Research showed that Caledon is a safe, family-friendly community with small-town charm, surrounded by nature. The campaign built on that, creating an emotional connection with customers throughout all marketing assets, from eblasts to editorials to the sales centre design, all the way to news coverage of the Mayor of Caledon’s attendance at the ribbon cutting ceremony. Pathways’ first phase sold out just days after the release.