Exploring Uncharted Waters and Preparing a Startup Brand for the Market.
Omni-Brass is a B2B brand that supplies plumbing valves to the OEM marketplace. They approached NGEN for packaging a new product, targeting consumers, that would compete with consolidated options at shelf level. We created the brand Hrönn, Swedish for “welling wave” and its Hydrus3 shower system. 3D mock-ups helped with presenting the concept to major retailers, which led to orders for thousands of units.