Our Culture

You already know
what an advertising agency is.
Let us show you what yours should be.

Everything starts with a concept. Even your agency.
We are NGEN, a team of NGENious thinkers from diverse backgrounds and cultures who understand the value of ideas and creativity to deliver powerful communications for your brand.

We seek relevance in everything we do.
What makes people tick? When you work with us, we help you understand what your company does well, what the market wants from you and the challenges ahead. We help define your opportunity.

Consideration for your products and services.
We engage your target in the appropriate media, we create messages that connects with them, and we inspire them to act. When your brand is held in high esteem, that is our definition of success.

If this is relevant to you, you should consider talking to us.

Our beliefs.

Ideas are worth paying for.

Ideas are the cornerstone to business success.

Media agnostic.

It doesn’t matter where, as long as it connects and engages people.

Experience matters.

Where you have been shapes where you can go.

We love sales.

A story well told results in, guess what?

Shared agenda.

Our biggest reward is when our clients win.

Don’t follow the road. Build the path.

No shortcuts or the easy way. We are passionate thinkers in every step of the project.

Results are not an ending, but a journey.

Data is just data unless we learn from it.

À la carte.

We believe in appropriate, needs-based, scalable solutions.

Keep it simple, nimble and focused.

We remove needless layers of bureaucracy with a flat structure, acting as a single strategic point of contact.

Word-of-mouth.

The original social platform. The others are just tools to get there.

Dream big, think hard.

You already have the no. Go for the yes.

Ask even the dumbest question.

Because there are no dumb questions. ‘What ifs’ are the motor for innovation.

40/40/20 rule.

40% we know, 40% we know we don't know. Together, we find the 20% and that’s the difference.

The thumb principle.

In today’s mobile world, your thumbs rule. To be liked, you gotta be quick and easy.

Team spirit.

We respect, we mentor, we covet different points of view. Dialogue is the definition of our business.

The last 3 feet.

At the point of sale, it’s a small reach for the consumer. But a crucial decision for the brand.

Ngenious people.

The saying, ‘the sum of the parts is greater than the whole’ certainly applies to our group of well versed communications professionals that are NGEN.

Our mix of senior strategic thinkers, our depth of global experience, augmented with youth that have been weaned on new digital platforms ensures that we offer a unique, qualified and passionate expression of your business.

Our business is all about ideas, the result of many people working together to bring a campaign or concept to life. The best, result when collaborating with clients through open, respectful dialogue, stabilized and vetted through solid strategic acumen.

Joe Grasso

President

Joe brings more than 20 years of experience in marketing, sales, supply management, technology implementation and process reengineering. He puts his heart and soul into his work and his clients. A natural-born workaholic that still finds time to work on his home reno projects during his 36h day.
Special Powers
Customer relationship management

RANGE

Marketing strategy

RANGE

Real estate

RANGE

Loving hockey

RANGE

Playing hockey

RANGE

Brand experience

Dion Widrich

VP of Operations

In emerging companies, everyone wears many hats. Dion masters this art. Driving helmets and tennis caps – free time, cowboy hats – strictly business. Before NGEN, he was the head of his design agency for 20 years. Brimming with creative and production experience, if you need to make it happen, Dion is the man to see.
Special Powers
Production secrets

RANGE

Print techniques

RANGE

Photography

RANGE

IT & gadgets

RANGE

That accent

RANGE

Brand experience

Mike Reneau

New Business Director/Business Strategist

A 3rd gen ad man, Mike champions strategy, creativity and business acumen. A man not afraid to walk into dark rooms and find the light switch. From the time he learned to talk, he’s been going a mile-a-minute. He's honed the gift of gab with 25 years at global agencies, becoming the persuasive strategist he is today.
Special Powers
Advertising strategies

RANGE

Communication planning

RANGE

Automotive passion

RANGE

Fisherman's tales

RANGE

A man of few words

RANGE

Brand experience

Victor Schmidlin

Creative Director

Positive, innovative and versatile, with an award-winning, multidisciplinary profile and 16 years of experience, Victor brought the might of Brazilian advertising to the Canadian market and NGEN. He’s played 7-string guitar in a prog metal band, worked with big, international brands, and loves a good snowstorm.
Special Powers
Trend hunting

RANGE

Curiosity

RANGE

Creative planning

RANGE

Integrated communications

RANGE

Devouring Skittles

RANGE

Brand experience

Gildie Nazari

Senior Designer UX/UI

With 9 years as a professor and 17 as a designer, Gildie is the definition of an expert in the business. She’s passionate about semiotics and human communication, loves music, and is the nicest person you’ll ever meet. You won’t ever hear a rude word out of her – well, unless you speak Spanish, that is.
Special Powers
Corporate identity

RANGE

Digital thinking

RANGE

"Sherlock Holmes"-ing it

RANGE

Voice of reason

RANGE

Saying “no”

RANGE

Brand experience

Tamara Buki

Designer

Multifaceted, versatile and with a love for great design, Tamara is a creative professional with over 10 years of experience. Her background is varied, letting her adapt to any design style. She takes pride in her work, always up for a challenge and is always prepared – Mary Poppins bag included.
Special Powers
Multi-disciplinary designer

RANGE

Branding

RANGE

Inspiration sourcing

RANGE

Keen eye for detail

RANGE

Spice tolerance

RANGE

Brand experience

Laura Miller

Art Director

An award-winning, registered graphic designer with over 10 years of experience, Laura has worked on a wide range of projects, from web to print, for award-winning firms. Efficient, talented and with an intrinsic understanding of good design, it’s no wonder Laura is our Wonder Woman, flying at supersonic speeds.
Special Powers
Multi-disciplinary designer

RANGE

Key visuals

RANGE

Typography

RANGE

Image sourcer extraordinaire

RANGE

Candy Crush master

RANGE

Brand experience

Tania Sharma

Account Manager

An award-winning copywriter and strategist, Tania brought big ideas to equally big agencies for 9 years. When she joined NGEN, she sold her soul to “the dark side”: account management. They might have her soul but they can never take away her dignity! (Psst. she gets the job done without painful deadlines.)
Special Powers
Brand management

RANGE

Integrated marketing

RANGE

Fighting for the good ideas

RANGE

Wanna-be rockstar

RANGE

Keeping a straight face

RANGE

Brand experience

Jack Daley

Director, Automotive Brand Strategy

Jack is an award-winning specialist in automotive marketing strategy and implementation with more than 35 years experience; his effective listening and analytical skills provide a foundation for his superb client dealings and sales focused solutions.
Special Powers
Audience identification & aggregation

RANGE

Public relations

RANGE

Sponsorships & event management

RANGE

Research & analytics

RANGE

Gandalf the Wannabe

RANGE

Brand experience

Mahmoud Issa

SEM/SEO Specialist

We’re taking a risk here. Writing about Mahmoud without his approved list of keywords is a cardinal sin! He loves finding keyword gems to support content in a fluid, dynamic way. Our SEO/PPC/SEM/Digital Guru has 7 years of experience and a passion for killing creative writing to fulfill his urge for optimization.
Special Powers
Analytics

RANGE

Strategic marketing

RANGE

Technical troubleshooting

RANGE

Optimization junkie

RANGE

Persistent

RANGE

Easygoing

RANGE

Web traffic wrangler

RANGE

Lead generation

RANGE

Stephen Jeevaratnam

Full Stack Developer

Stephen is a highly skilled and efficient developer with a knack for problem solving, critical thinking and the remarkable skill to work well under pressure. But more important than all of that? He’s a super mario fan. NGEN has needed one of those for a while now, we’ve got a bit of a goomba problem.
Special Powers
Mobile development

RANGE

Extensible software development

RANGE

Web service integration

RANGE

Front- and back-end development

RANGE

Teamwork

RANGE

Leadership

RANGE

Chess

RANGE

Saving the princess

RANGE

David Wray

Copywriter

From marketing copy to fantastic fiction, our Copywriter is an avid wordsmith, storyteller, and a veritable fountain of knowledge. While science fiction and fantasy may be his forte, don’t let that fool you. He comes with years of experience writing copy on just about every subject.
Special Powers
Witty Wordplay

RANGE

Fact Finding

RANGE

Disseminating Knowledge

RANGE

Storytelling

RANGE

Guitar Skills

RANGE

Fiction Creation and Escapism

RANGE

Saving the World on the Hardest Difficulty

RANGE

Roopesh Kudavettyl

Graphic Designer

Always smiling, and always ready with a kind word, Roopesh is one of our talented Graphic Designers. With over a decade of experience in the industry he brings a diverse skill set to the table. Roopesh is a creative mastermind, and one that we’re lucky to have on the team.
Special Powers
Eye for Detail

RANGE

Graphic Design Talent

RANGE

Typographical Whiz Kid

RANGE

Seeing the Big Picture

RANGE

Bonsai Tree Trimming Ability

RANGE

Joseph Suskin

Senior Copywriter

All the way from Johannesburg, South Africa, and with over 30 years of experience in the advertising industry, Joseph is an invaluable member of the NGEN Team. Among advertising circles he truly needs no introduction, he’s a multi-award winning writer who’s helped launch countless brands all over the world.
Special Powers
Copywriting Guru

RANGE

Automotive Advertising Acumen

RANGE

Convincing the Audience

RANGE

Han Solo-ing

RANGE

Speaking Loudly

RANGE

Rianna Ali

Production Artist Intern

One of the hardest working people on our team, Rianna is a Scarborough native, and a testament to her craft. With an artistic eye and a flair for all things marketing, she’s a production dynamo, and can always be counted on. She’s always down to laugh it up and bring a positive spirit to the team.
Special Powers
Art Production

RANGE

Graphic Software Knowledge

RANGE

Social Media Skills

RANGE

Marketing Talent

RANGE

R & B Dance Moves

RANGE

Love of Concerts

RANGE

Pranking Dwight

RANGE

Michael Scott-isms

RANGE

Joon Baik

Production Artist

With several years of experience in graphic design, Joon is a talented Production Artist. He’s worked with some of the largest building developers in the country to help bring their brand and messaging to the world. From chalkboard drawing to other forms of graphic designs, everything is possible with Joon.
Special Powers
Creating Works of Art

RANGE

Seeing the Spectacular Amidst the Mundane

RANGE

Reaching the Target Audience with Visual Masterpieces

RANGE

Appreciating the Finer Things

RANGE

Enjoyment of Science Fiction and Action Flicks

RANGE

Love of RomComs

RANGE

Dmitry Dereviakin

Junior Web Developer

Our resident co-op student is an example to be followed. Dimitri hails from the high-tech power house of Kiev, Ukraine. Currently enrolled at Lambton College, he also has a degree in Economic Cybernetics. He could code circles around just about anyone, but we’re glad he’s working for us instead.
Special Powers
HTML Genius

RANGE

Building Websites from the Ground Up

RANGE

Analyzing the Latest Tech Innovations

RANGE

Scaling the Digital Space

RANGE

Coding All The Things

RANGE

Hacking into The Matrix

RANGE

Expert Soccer Striker

RANGE

Avid Fan of Sleep

RANGE

Amanda Gualtieri

Junior Account Executive

Amanda is what you get when you mix incredible marketing talent with superb people skills. Formerly involved in criminology and corporate law, Amanda realized her passion for marketing and decided to make a career out of it. Now she aims to be one of the best Account Executives in the biz.
Special Powers
Marketing Knowledge

RANGE

Managing the Unmanageable

RANGE

Addressing Client Concerns

RANGE

Going the Extra Mile

RANGE

Super Strength

RANGE

Making Italian and Greek Food Disappear

RANGE

Being a Social Butterfly

RANGE

Carreras Lou

Graphic Designer

A truly talented Graphic Designer, Carreras has devoted himself to multiple disciplines. Always pushing the limit of what’s possible, always going beyond what’s ordinary to the extraordinary, he’s rarely satisfied with the status quo. Taking his skills to new levels every day, Carreras is a rock star of Graphic Design.
Special Powers
Taking Brands to New Heights

RANGE

Exceptional Packaging Design

RANGE

Whirlwind Web Designer

RANGE

Rocking the Mic

RANGE

Virtual FIFA MVP

RANGE

Brands that believe in us.