Our Culture

You already know
what an advertising agency is.
Let us show you what yours should be.

Everything starts with a concept. Even your agency.
We are NGEN, a team of NGENious thinkers from diverse backgrounds and cultures who understand the value of ideas and creativity to deliver powerful communications for your brand.

We seek relevance in everything we do.
What makes people tick? When you work with us, we help you understand what your company does well, what the market wants from you and the challenges ahead. We help define your opportunity.

Consideration for your products and services.
We engage your target in the appropriate media, we create messages that connects with them, and we inspire them to act. When your brand is held in high esteem, that is our definition of success.

If this is relevant to you, you should consider talking to us.

Our beliefs.

Ideas are worth paying for.

Ideas are the cornerstone to business success.

Media agnostic.

It doesn’t matter where, as long as it connects and engages people.

Experience matters.

Where you have been shapes where you can go.

We love sales.

A story well told results in, guess what?

Shared agenda.

Our biggest reward is when our clients win.

Don’t follow the road. Build the path.

No shortcuts or the easy way. We are passionate thinkers in every step of the project.

Results are not an ending, but a journey.

Data is just data unless we learn from it.

À la carte.

We believe in appropriate, needs-based, scalable solutions.

Keep it simple, nimble and focused.

We remove needless layers of bureaucracy with a flat structure, acting as a single strategic point of contact.

Word-of-mouth.

The original social platform. The others are just tools to get there.

Dream big, think hard.

You already have the no. Go for the yes.

Ask even the dumbest question.

Because there are no dumb questions. ‘What ifs’ are the motor for innovation.

40/40/20 rule.

40% we know, 40% we know we don't know. Together, we find the 20% and that’s the difference.

The thumb principle.

In today’s mobile world, your thumbs rule. To be liked, you gotta be quick and easy.

Team spirit.

We respect, we mentor, we covet different points of view. Dialogue is the definition of our business.

The last 3 feet.

At the point of sale, it’s a small reach for the consumer. But a crucial decision for the brand.

Ngenious people.

The saying, ‘the sum of the parts is greater than the whole’ certainly applies to our group of well versed communications professionals that are NGEN.

Our mix of senior strategic thinkers, our depth of global experience, augmented with youth that have been weaned on new digital platforms ensures that we offer a unique, qualified and passionate expression of your business.

Our business is all about ideas, the result of many people working together to bring a campaign or concept to life. The best, result when collaborating with clients through open, respectful dialogue, stabilized and vetted through solid strategic acumen.

Joe Grasso

President

Joe brings more than 20 years of experience in marketing, sales, supply management, technology implementation and process reengineering. He puts his heart and soul into his work and his clients. A natural-born workaholic that still finds time to work on his home reno projects during his 36h day.
Special Powers
Customer relationship management

RANGE

Marketing strategy

RANGE

Real estate

RANGE

Loving hockey

RANGE

Playing hockey

RANGE

Brand experience

Dion Widrich

VP of Operations

In emerging companies, everyone wears many hats. Dion masters this art. Driving helmets and tennis caps – free time, cowboy hats – strictly business. Before NGEN, he was the head of his design agency for 20 years. Brimming with creative and production experience, if you need to make it happen, Dion is the man to see.
Special Powers
Production secrets

RANGE

Print techniques

RANGE

Photography

RANGE

IT & gadgets

RANGE

That accent

RANGE

Brand experience

Mike Reneau

New Business Director/Business Strategist

A 3rd gen ad man, Mike champions strategy, creativity and business acumen. A man not afraid to walk into dark rooms and find the light switch. From the time he learned to talk, he’s been going a mile-a-minute. He's honed the gift of gab with 25 years at global agencies, becoming the persuasive strategist he is today.
Special Powers
Advertising strategies

RANGE

Communication planning

RANGE

Automotive passion

RANGE

Fisherman's tales

RANGE

A man of few words

RANGE

Brand experience

Victor Schmidlin

Creative Director

Positive, innovative and versatile, with an award-winning, multidisciplinary profile and 16 years of experience, Victor brought the might of Brazilian advertising to the Canadian market and NGEN. He’s played 7-string guitar in a prog metal band, worked with big, international brands, and loves a good snowstorm.
Special Powers
Trend hunting

RANGE

Curiosity

RANGE

Creative planning

RANGE

Integrated communications

RANGE

Devouring Skittles

RANGE

Brand experience

Gildie Nazari

Senior Designer UX/UI

With 9 years as a professor and 17 as a designer, Gildie is the definition of an expert in the business. She’s passionate about semiotics and human communication, loves music, and is the nicest person you’ll ever meet. You won’t ever hear a rude word out of her – well, unless you speak Spanish, that is.
Special Powers
Corporate identity

RANGE

Digital thinking

RANGE

"Sherlock Holmes"-ing it

RANGE

Voice of reason

RANGE

Saying “no”

RANGE

Brand experience

Tamara Buki

Designer

Multifaceted, versatile and with a love for great design, Tamara is a creative professional with over 10 years of experience. Her background is varied, letting her adapt to any design style. She takes pride in her work, always up for a challenge and is always prepared – Mary Poppins bag included.
Special Powers
Multi-disciplinary designer

RANGE

Branding

RANGE

Inspiration sourcing

RANGE

Keen eye for detail

RANGE

Spice tolerance

RANGE

Brand experience

Laura Miller

Art Director

An award-winning, registered graphic designer with over 10 years of experience, Laura has worked on a wide range of projects, from web to print, for award-winning firms. Efficient, talented and with an intrinsic understanding of good design, it’s no wonder Laura is our Wonder Woman, flying at supersonic speeds.
Special Powers
Multi-disciplinary designer

RANGE

Key visuals

RANGE

Typography

RANGE

Image sourcer extraordinaire

RANGE

Candy Crush master

RANGE

Brand experience

Alexandra Tremblay

Copywriter

From academic writing to coding to new age media channels, our techy, nerdy, sometimes wordy copywriter Ali draws on a diverse skillset and a background in computer science and fine arts. An avid reader, music lover and grammar police, she adds versatility and an extra dash of creative flare to the team.
Special Powers
Wordsmithing

RANGE

Information distillation

RANGE

Technological polyglot

RANGE

Swiss army knife skill set

RANGE

User experience

RANGE

Blogging and social media

RANGE

Creativity

RANGE

Nail art fanaticism

RANGE

Francesco Scaglione

Production Artist

He may be a 2nd degree black belt, but a billionaire superhero he was not. So, when The Avengers didn’t call, Francesco knew he needed a job. Luckily, he was also a graphic design whiz. He’s honed those skills at NGEN with production and, after showing promise and talent, working his way up to creative design.
Special Powers
Layout

RANGE

Typography

RANGE

Corporate identity

RANGE

Thirst for knowledge

RANGE

Versatile design skills

RANGE

Illustrator/inDesign ninja

RANGE

Intricate metal guitar playing

RANGE

Gluttonous appetite

RANGE

Tania Sharma

Account Manager

An award-winning copywriter and strategist, Tania brought big ideas to equally big agencies for 9 years. When she joined NGEN, she sold her soul to “the dark side”: account management. They might have her soul but they can never take away her dignity! (Psst. she gets the job done without painful deadlines.)
Special Powers
Brand management

RANGE

Integrated marketing

RANGE

Fighting for the good ideas

RANGE

Wanna-be rockstar

RANGE

Keeping a straight face

RANGE

Brand experience

Sathya Jayabalan

Digital Lead

The force is strong with this web designer. Sathya has a Master’s in Digital Media Technology and has worked with companies of all sizes. A true globetrotter, she’s moved from India to Singapore and finally Toronto. She claims to spend her free time researching new software, but secretly she’s watching Korean dramas.
Special Powers
Team management

RANGE

UX/UI

RANGE

Web design

RANGE

Digital marketing

RANGE

Being tall

RANGE

Brand experience

Mahmoud Issa

SEM/SEO Specialist

We’re taking a risk here. Writing about Mahmoud without his approved list of keywords is a cardinal sin! He loves finding keyword gems to support content in a fluid, dynamic way. Our SEO/PPC/SEM/Digital Guru has 7 years of experience and a passion for killing creative writing to fulfill his urge for optimization.
Special Powers
Analytics

RANGE

Strategic marketing

RANGE

Technical troubleshooting

RANGE

Optimization junkie

RANGE

Persistent

RANGE

Easygoing

RANGE

Web traffic wrangler

RANGE

Lead generation

RANGE

Silvia Oshiro

Social Media Coordinator

This poetic, artistic animal-lover is quite the collector. Silvia collects education: a bachelor’s, master’s and now a degree from Centennial; experience: audiovisual production, data mining, market research; and most important of all, perfume bottles. Over 300 of them.
Special Powers
Curiosity

RANGE

Social Media

RANGE

Marketing

RANGE

B2B

RANGE

Knowing Useless Facts

RANGE

Brand experience

Adam Raisin

Account Coordinator

A graduate of Fanshawe’s business marketing program, Adam had big dreams of being a basketball star. But measuring in at a “modest” 6’1” put the NBA just out of reach, so this athlete of the year refocused on being a great team player for NGEN’s business development department.
Special Powers
Communication planning

RANGE

CRM

RANGE

Social media

RANGE

New Business Prospecting

RANGE

Keeping a straight face

RANGE

Playing basketball

RANGE

Thirst for knowledge

RANGE

Love for burgers

RANGE

Jatinder Chandna

UI Developer

Experienced and creative, Jatinder has designed and built websites in a huge range of verticals. Whether they be real estate, education, online stores or consulting firms, Jatinder loves to bring his clients’ visions to life with innovative ideas and attractive designs.
Special Powers
User experience

RANGE

Dynamic web design

RANGE

Innovation

RANGE

Graphic design

RANGE

Photoshop

RANGE

Javascript

RANGE

A man of few words

RANGE

Bollywood enthusiast

RANGE

Ashok Kumar

Web Developer

A creative problem solver, multi-tasker and skilled web and software developer, Ashok is as passionate about complex network topologies as he is about cricket, although only one makes a good conversation starter. Which one depends on the crowd.
Special Powers
Analytical thinking skills

RANGE

Learning new technologies

RANGE

Web application development

RANGE

PHP

RANGE

Database development & design

RANGE

Backend development & maintenance

RANGE

AngularJS

RANGE

Cricket all-rounder

RANGE

Jack Daley

Director, Automotive Brand Strategy

Jack is an award-winning specialist in automotive marketing strategy and implementation with more than 35 years experience; his effective listening and analytical skills provide a foundation for his superb client dealings and sales focused solutions.
Special Powers
Audience identification & aggregation

RANGE

Public relations

RANGE

Sponsorships & event management

RANGE

Research & analytics

RANGE

Gandalf the Wannabe

RANGE

Brand experience

Brands that believe in us.