Consumer Goods and Services.
How to stand out in a sea of sameness.
Never before have consumers been exposed to so many products from so many brands. Consumers are swimming through a “sea of sameness”.
The challenge is finding a relevant point of differentiation. Too often, the focus is on the product, anchored in its functional attributes, opening the door for overlap with competitive offerings.
A product and service must connect in a manner that delivers an emotional benefit. Having a powerful, defined and unique brand is crucial to standing out when competing for the “last three feet” at retail.
Let NGEN help you part the waters and find a unique and ownable position.