Consumer Goods and Services.

How to stand out in a sea of sameness.

Never before have consumers been exposed to so many products from so many brands. Consumers are swimming through a “sea of sameness”.

The challenge is finding a relevant point of differentiation. Too often, the focus is on the product, anchored in its functional attributes, opening the door for overlap with competitive offerings.

A product and service must connect in a manner that delivers an emotional benefit. Having a powerful, defined and unique brand is crucial to standing out when competing for the “last three feet” at retail.

Let NGEN help you part the waters and find a unique and ownable position.

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Sector Experience.

These are some of the brands our professionals have worked with: