Building brands through communities.
Our extensive experience supporting builders locally and globally has taught us a thing or two. Firstly, you need to understand the relationship between the community and the brand – “where the brand lives on and the community fades away.”
Secondly, the opportunity for NGEN to affect the value of the project increases dramatically when engaged at the preliminary stages of the home buying lifecycle.
From the initial market research and competitive analysis to defining a community position; from communication strategies to executional touch points, logo creation, automated marketing campaigns, data collection, photo-real renderings, presentation centres and touch screens, we have seen and done it all.
Have a community to launch? Let’s get started.